Global Green USA: Mid-Year Highlights Lassoing in Food Waste from the Effie Awards

Food Cowboy CEO Roger Gordon and NY Rescue Mission chef Pedro Rodriguez shake hands upon delivery of donated food from the Effie Awards.  

Food Cowboy CEO Roger Gordon and NY Rescue Mission chef Pedro Rodriguez shake hands upon delivery of donated food from the Effie Awards.

 

While NYC has a wide variety of food donation options, it is still common for hotels and venues of large events to send any edible food waste to landfills – particularly following large events.

 Effie Worldwide, Inc. teamed with Global Green USA, Rescuing Leftover Cuisine, and Food Cowboy to donate over 120 pounds of unserved food from its 47th Annual North American Effie Awards Gala held June 4 at Cipriani 42nd Street to the New York City Rescue Mission, with Uber donating the transportation.

 

Robert Lee receives carrying bag from Cipriani staff, to be loaded into the Uber SUV.

Robert Lee receives carrying bag from Cipriani staff, to be loaded into the Uber SUV.

Global Green’s Coalition for Resource Recovery member Food Cowboy initiated Limo for the Leftovers, a program which uses mobile technology to help address the logistical challenges for venues and caterers to donate surplus food to food banks and soup kitchens. Effie Worldwide is the first organization in New York City to implement the program at their annual Effie Awards, celebrating effectiveness in marketing communications.

Each table at the event had an informative message about this collaboration, helping to spread the word on food rescue. The donated food was delivered to the New York Rescue Mission, a 2015 Effie Award winner in the GoodWorks Non-Profit category as well as the country’s oldest soup kitchen.

When large events donate excess food, everyone wins. Caterers and hosts demonstrate leadership and social responsibility, charities save money and most importantly, hungry people get more wholesome food. Plus, food waste never has to reach landfills.

Robert Lee, Colleen Large and Matt de la Houssaye pick up food from Cipriani 42nd.

Robert Lee, Colleen Large and Matt de la Houssaye pick up food from Cipriani 42nd.