Sophia Bush, Emmy Rossum, Orlando Bloom, Miranda Kerr, and Helen Hunt were among the guests who joined our 9th Annual Pre-Oscar (R) Party earlier this year to celebrate our ongoing efforts to help the places, the people and the planet in need. At our event, H&M announced the impending launch of its global garment recycling program and featured an exclusive H&M Conscious lounge which highlighted the Swedish retailer’s sustainability initiatives including their fashionable Conscious clothing collections. One Tree Hill actress Sophia Bush wore a white evening suit from H&M’s Spring 2013 Conscious Exclusive collection on our green carpet and - just a few days later - Global Green USA ambassador Helen Hunt wore a H&M gown to the Oscars and voiced her support on the red carpet to a global media audience.
H&M is the first fashion company to launch a global garment-recycling initiative, allowing its customers to exchange used garments in all 269 H&M stores in the United States and in all 48 H&M markets worldwide. Sustainability is an important part of H&M’s culture, and the Swedish retailer strives to reduce the environmental impact of clothes throughout their life cycle.
Through this global initiative, H&M’s customers are helping save natural resources and contribute to reduced environmental impact by avoiding textile waste. Any piece of clothing, from any brand, and in any condition will be accepted. In return, the customer will receive a voucher for each bag of clothing donated for 15% off their next item purchased.
Global Green has a history in recycling initiatives dating back to the early 2000’s when we launched a coalition called Business and Environmentalists Allied for Recycling (aka BEAR) to explore the economics of bottle recycling. Since 2008, Global Green has worked with the private sector through its Coalition for Resource Recovery (CoRR) to conduct targeted, cutting edge pilots. Our work serves to transform commonly wasted materials into assets – including the school lunch tray, the produce box, and the coffee cup. (to learn more go to: thecorr.org)
“H&M is investing in this ground-breaking clothing recycling program and we are proud to partner with Global Green USA to launch this initiative, said H&M spokesperson Marybeth Schmitt. “We believe this program will really make an impact in reducing the amount of clothing that ends up in landfills all over the world and we are excited that, at the same time, we will raise funds for Global Green USA to continue their great work”.
Global Green USA is the sole U.S. beneficiary for the H&M garment recycling program and the funds raised through this program will go directly to supporting our on-going efforts to help the places, the people and the planet in need.