ABC Family Show GREEK Joins Forces with Global Green USA

September 11, 2009. ABC Family is partnering with Global Green USA, and other non-profits in an effort get their audience to pledge to get involved and do something. The season-long partnership will tap into ABC Family’s millennial audience and give them fun and easy ways to get involved in their communities. 

“Pledge Yourself to Do Something” will serve as the launch campaign for this new partnership and will be supported by cast members of ABC Family’s hit series “Greek,” which airs Monday nights (9:00 – 10:00 p.m. ET/PT).

Just as fraternities and sororities encourage volunteerism on college campuses across the country, the “Pledge Yourself to Do Something” campaign has the fictitious houses of “Greek’s” Cyprus-Rhodes University partnering with three  charities to drive viewers to make commitments to take action in their communities. The three featured charities are Girls, Inc., Global Green USA and Cancer for College. 

Viewers will be able to learn more about these charities and make a pledge to take action around the causes that matter most to them at www.DoSomething.org/abcfamily.

The “Pledge Yourself to Do Something” campaign will kick off at a launch event on Thursday, September 17.  The event will screen the September 21st episode of “Greek” entitled “High and Dry” for college students in Los Angeles with a cast Q&A to follow.  There will also be an opportunity for the students to learn more about the three featured charities and to pledge themselves to participation in helping one of the charities.

The “Pledge Yourself to Do Something” Campaign will be supported in the following ways:

Cast Support

• Cast members of “Greek” will also be seen in “Pledge Yourself to Do Something” public service announcements in support of each of the featured charities. 
•  “Greek” cast members will participate in various activities in support of each of the featured charities, whether it be volunteer activities, fundraisers or press events and appearances.
• During its Monday, September 14 episode, cast members will take over the “Greek” Show Twitter page to chat about the campaign with viewers.
• Cast members will be visiting college campuses across the country to spread the word about the campaign. 

On-Air Support

• ABC Family will draw viewers’ attention to the campaign via on-air snipes during pro-social themed episode of “Greek” entitled “The Half-Naked Gun,” which will air on Monday, September 14.  Snipes will continue to run throughout the third season of “Greek” as well as during other pro-social themed programming. 

Online Support

• ABCFamily.com will launch a “Take Action” page for viewers to find out more about the charities and there will also be blogs about what the “Greek” cast is up to in support of this campaign. The Take Action site will also feature other pro-social initiatives that the network and cast from other ABC Family shows are involved.
• ABC Family will create a “Pledge Yourself” tab on “Greek’s” Facebook Page to provide information about the campaign and offer a chance for viewers to demonstrate ways they are taking action in their communities.