Global Green News
eBay & GGUSA Board Member Team Up with Re+Purpose Campaign
This fall, eBay’s Green Team champions this growing consumer mindset with their six-week “re+purpose” campaign. Re+purpose is designed to inspire people to make more sustainable shopping choices and increase awareness that the greenest products are often ones that already exist, whether vintage, used, or repurposed.
Ecofabulousness
The third and final phase of the fall campaign drives home the fact that reuse is cool—especially the “sexy, sustainable stuff” curated by creative DIY maven Zem Joaquin, ecofabulous.com’s founder and editor-in-chief and Global Green board member.
From November 4 – 19, the eBay Green Team will hold a Creative Reuse Competition, a national call for the best examples of DIY projects – made from reused items – from around the country. Members and fans will vote on their favorite, and the winner—to be juried by Zem and eBay—will be featured as a Creative Reuse Expert for eBay, winning a $1,000 shopping experience with Zem on eBay and gaining international exposure on the web site, not to mention possible media opportunities.
For the duration of the collaboration, ebay.com/greenteam will feature custom content from Zem to serve as inspiration and will reward new and returning eBay Green Team members with $1 donated on their behalf to Global Green USA, the American affiliate of President Gorbachev’s Green Cross International, a leading environmental organization focused on fostering a global value shift to reconnect humanity with the environment by creating healthy, affordable green homes, schools and communities.
