Keynote at NeoCon

Last week in Chicago, I delivered the opening keynote at NeoCon, North America’s largest design conference and expo -- it always gathers architects, designers, and others who care about the environment and green building. The audience of about 450 was enthusiastic -- and alert, which is worth mentioning given it was at 8 AM. My talk focused on calling on all assembled to be citizen entrepreneurs -- people who love their family, humanity, and their homes and take responsibility for their corner of the world. For me, the link between family, humanity, and the environment is crystal clear; without a healthy environment, we simply cannot thrive on this planet. As a proud dad, I want to ensure that my 8-year-old son has access to the most basic things in life: clean water, fresh air, and a safe, non-toxic home. As President & CEO of Global Green, I work to ensure that all of us can have these basics. Our GGUSA projects and initiatives aim to combat climate change and build a more sustainable future for all global citizens, but it is equally important to know that local action can have a global impact. And that’s where the citizen entrepreneur comes in -- we all have a responsibility for our individual footprints and can make a difference by greening and bettering a corner of our world.

Update: Great coverage of the keynote from Jessie Bove at Contract Magazine and Jackie Corlett from Motif.

Matt Petersen